BA in International Communication and Multimedia (ICM)
International environment, real-life experiences
The BA in International Communication and Multimedia is a stimulating study programme that will provide you with theoretical and practical knowledge that enables you to work within a wide variety of fields.
PLEASE NOTICE: For non-EU citizens the tuition fee for the ICM study programme is EUR 6,000 per year
The aim of the International Communication and Multimedia study programme is to qualify you to play a central role in any organisation by performing almost any kind of communicative task in English. The international orientation of the studies will give you the necessary tools to deal with working situations anywhere in the world.
ICM from the students' perspective
Bachelor with international focus
The broad, cultural and international study progrmme was the reason that Hanne Abrahams chose to study International Communication and Multimedia (ICM) at Aarhus University, Institute of Business and Technology (AU-IBT).
All courses in the International Communication and Multimedia study programme are taught in English. The study programme covers three main subject areas, as well as a series of electives:
Communication and English. Your verbal and written skills are strengthened while you gain a solid knowledge of cross-cultural and intercultural communication issues and strategies. Subjects within this field include: Language Proficiency, Culture, Business Communication and International Communication, among others
Media Production. You will learn how to develop digital communication and marketing strategies by working with websites, digital imaging, animation, DTP, and CD-ROM production. You will obtain knowledge of more than just the simple design line by using the theoretical knowledge acquired from your other courses
Marketing. You will be given a thorough introduction to marketing theories both in national and international contexts. The theory will be tested on cases conducted continuesly throughout the study programme. The purpose is to provide you with solid knowledge of marketing and make you capable of choosing and applying problem-solving methods.
Common core subjects include Project Management, International Law and Theory of Science, among others.
The experience in project work that you will acquire during your studies is invaluable as you will be able to work as part of a multicultural team developing fully functional solutions for your employers and customers. Your professional level in English language and your insight in media related subjects will provide you with access to further education in a variety of fields. You will also be able to start your own business on a very solid ground.
The international orientation of the study programme is reinforced with a compulsory period abroad during the fourth semester for students holding a Danish citizenship. This period will give you an insight into studying and/or working in a real international environment within your field of study.
